Features

If you were wondering whether your website was complete and efficient enough to compete on the internet market place the Website Promotion Tool will give you a comprehensive analysis of all the information you require as well as improvements needed to reach your sites full potential.The report conducts tests that consider a large range of factors which affect how your website performs on the internet with recommendations for any changes needed.

Website Performance Tests

	Popularity rank Checks how popular the site is. Shows the traffic rank of a website and scored the website accordingly.
	Page titles Check the page titles are used and specified correctly. This test checks whether meaningful page titles are specified throughout the website. This has a positive eddect on search engine promotion and website accessibility.
	Headings Check that headings are used and specified correctly. This test checks whether headings are explicitly specified throughout the website. This has a positive effect on search engine promotion and website accessibility.
	Use of keywords Analyse how well optimised the website is for specified keywords. This test checks the text used in the website and attempts to determine what words and phrases the website focuses upon.
	Amount of content checks the amount of content used on each page of the website. This test checks whether contect is optimized on each page or whether too much content is specified.
	Website Coverage Analyse the depth and breadth of this website structure. Calculate the depth and breadth of this website, whereby depth is the smallest number of links required to reach a page from the homepage. Breadth is the number of pages at each depth.
	Incoming links Count the number of links to this website This test checks how many links and how many 'quality' links are pointing to this website.
	Meta tags Check that meta tags are used and specified correctly. This test checks whether meta tags are used and used correctly. Although not as important as they used to be some basic meta tags should be specified for all websites.
	Outgoing links Report on any out going links from this website.
	Use of links Report on how links are used in this website. Detect inappropriate link text and what pages are best linked to
	Alternative Test Checks that alternative tags ('ALT') are specified and used correctly. This test checks whether equivalents for images are specified throughout the website. This is one of the most basic steps towards meeting accessibility requirements.
	Analytics software Checks whether the site is using any form of analytics software. eg. WebTrends.
	Broken Links Check for broken links (ie. links to pages or content which does not exist) Broken links discourage visitors and search engines from browsing your website. This test identifies all page links which point to missing content.
	Cookies Detect any cookies set by this website.
	CSS Usage Check for appropriate use of CSS (Cascasing Stylesheets). For optimal accessibility and maintainability, it is recommended that CSS is used to specify how web pages should be laid out.
	Domain name Performs a number of checks on this choice of domain name. Looks at the domain name registration (whois) details, will suggest common typos and check then for domain squatters.
	File usage Check the types, deistribution and sizes of all downloadable files on the website. Ensuring that files available for download are of an appropriate type and size. It is vital to ensure that none of your prospective audience is prevented from viewing your content.
	Flash usage Check for appropriate use of Flash. This test checks whether Flash is used in this website, and whether such use is appropriate. In particular pages comprised entirely of Flash are frowned upon, verifying links are accessible to content is of particular importance.
	Fonts Check for appropriate use of fonts. Performs a range of checks on fonts including whether they are appropriately sized or resizeable, whether they are browser compatible and the formatting of link text.
	Freshness Check how much of the website has been updated over time. Will report on the amount of pages changed and those which have not been updated for a very long period. A factor search engines check and score within their rankings.
	Images Check for appropriate use of images. Check whether images have explicit sizes, their formats and how they're reused.
	Number of pages Count the number of pages. This test counts the number of webpages and can score based upon recommended page limits for the website.
	Phrase match Count matches of a specific text phrase. This test returns the number of matches of a specific phrase and can also score based upon specific inclusion targets.
	Plagiarism Check whether text in this website is duplicated exactly on other websites. Will perform a number of searches in Google on random blocks of statistically unique text within this site to determine what other websites may be plagiarising or referring to this one (or vice versa).
	Popups Check for any popup windows and how appropriate their use is. This test checks whether popups are used in the website, in particular popups which open when a page loads, and links which open into a new window.
	Printability Check whether pages appear optimised for printing. Printable webpages should ideally define explicit CSS for media type 'print'.
	Readability Check the text on a page and reports on approximate readability. Checks the readability of a page by calculating a number of readability metrics: a Flesch-Kincaid Reading Ease score and a Gunning Fog Index. This allows you to identify whether your website uses a level of language appropriate to your target audience.
	Redirections Check for client side redirections This test looks for client-side redirections, such as Meta Refresh tags and Javascript. Both are frowned upon as they tend to break the functionality of the back button.
	Screen size Whether this website fits into specified screen sizes without horizontal scrolling. Manual test for whether this website fits into specified screen sizes without horizontal scrolling.
	Spelling Check the spelling of text in this website.
	URL chopping Check that URLs handle chopping, ie. reduction to a higher path. This test checks whether URLs handle reduction to a higher path without reporting an error.
	URL format Check that URLs used on the site are clean and user-friendly. This test checks whether clean, usable URLs are used throughout the website. This has a positive effect on search engine promotion and website accessibility.
	W3C compliance Check that the website complies with W3C standards. This test checks whether the code of this website is W3C compliant. Compliant websites are generally more compatible with current and future web browers, appeal more to search engine promotion and more likely to comply with country-specific accessibility legislation.

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