Keyword density

Keyword density is the percentage of words on a web page that match a specified set of keywords. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. Due to the ease of managing keyword density, search engines usually implement other measures of relevancy to prevent unscrupulous webmasters from creating search spam through practices such as keyword stuffing.

Why check your Keyword Density?

There has been widespread discussion on the ideal keyword density for the primary terms used on a single page. This ranges from 3% up to, and over 15%. However, it is agreed that keyword density is used by search engines in their ranking algorithms and does affect the a page's ranking.

Checking page keyword optimization can be easily performed with the keyword density test of the Website Performance Report.

Competitor Data Mining

Keyword density tools also make it extremely easy to identify the search terms that your competitors are using on their pages, and more importantly the search terms they are targeting. With the Website Performance Report, you can easily see exactly where each term is used on a page, the number of times the term is used, if the term appears in the meta tags or links, and if the term is used in heading tags.